Bring Your Brand to IPFS with Custom Domains

In Web2, your brand lives on your domain. You control the experience, the trust signals, the story. Why should Web3 be any different?

Here’s the truth: hosting content on IPFS without using a custom domain is like putting your brand in someone else’s storefront. You might own the content, but you don’t own how it’s seen.

With Filebase, you flip that script.

• Serve content from yourbrand.com, not thisis.myfilebase.com/ipfs/Qm123
• Get full TLS, SEO, and branding benefits—without touching a single NGINX config
• Preserve trust while stepping into decentralized infra

This isn’t theoretical. Custom domains on IPFS are live, production-ready, and core to decentralized brand control. If you haven’t set yours up yet, check out our step-by-step guide—we built it to be dead simple.

Your CID is permanent. Your domain is recognizable. Pairing the two gives you decentralized trust and brand clarity.

SEO Considerations in a Decentralized World

IPFS is content-addressed, not location-based. That’s great for permanence—not so great for discoverability.

But here’s where custom domains pull serious weight.

If your IPFS content is served from ipfs.brandname.com, you’re back in SEO territory:

• That domain has authority.
• It has backlinks.
• It can be crawled.
• It can rank.

Filebase makes sure your IPFS content is served securely, via HTTPS, and through your own domain. Which means you can keep doing things Google actually likes—structured metadata, canonical links, semantic HTML—while pushing your stack toward Web3.

So yes, search engines don’t “index IPFS” directly. But they do index your domain, and that’s where the long game plays out.

Web3 infra doesn’t mean abandoning Web2 discoverability. Custom domains give you both.

Brand Protection: Control vs. Public Gateways

Free public IPFS gateways sound good—until they don’t.

You’re depending on someone else’s infrastructure. Someone else’s domain. Someone else’s availability policy.

What could go wrong?

• Content throttled or down? You can’t fix it.
• TLS fails? That’s your trust signal gone.
• Gateway blocks something? Your content vanishes.
• Someone scrapes your content and serves it from their domain? Now they’re the trusted source, not you.

This is why brands serious about decentralized hosting use dedicated IPFS gateways and custom domains. It’s not just about performance—it’s about ownership.

With Filebase:

• You run on infra with predictable uptime and scale.
• You serve from your domain with your trust model.
• You retain full control over availability and presentation.

This is Web3 infrastructure that respects your brand.

Filebase: Your Infrastructure Layer for Web3 Content Delivery

Let’s cut through it: Filebase isn’t just a pinning service. It’s not just a place to “upload files to IPFS.”

It’s a full-stack hosting platform for decentralized content—designed for real-world use, across real teams.

Here’s what that looks like:

• Enterprise-ready performance: Global CDN-backed gateways with fast, stable delivery.
• Custom domain support: First-class, with automated TLS and dead-simple setup.
• Clean dev experience: RESTful APIs, a real CLI, and docs that don’t make you cry.
• Scalable by default: Whether you’re launching a landing page, a DAO tool, or a full-blown app—infra’s never the blocker.
• Support from humans: Actual engineers. Who understand your stack. And your deadlines.

This isn’t Web3-as-novelty. It’s Web3 infrastructure built to meet the expectations of modern dev teams.

Conclusion: Building the Future of Brand Presence on IPFS

The future of digital content delivery is decentralized—and brands that start building on that future now won’t just be early. They’ll be in control.

Custom domains are the connective tissue between permanence and presentation. Between CIDs and credibility. Between Web3 ideals and real-world usability.

Filebase gives you the infrastructure to own that transition:

• Serve IPFS content under your domain
• Secure it with HTTPS
• Deliver it reliably at scale
• Integrate with your stack, your workflow, your roadmap

You don’t need to reinvent your brand to use IPFS.
You just need the right infrastructure to serve it properly.

And that’s what we built.

Ready to take ownership? Get started with Filebase and deploy your brand to the decentralized web—on your terms.